Grafycal > Blog > Pinterest

How To Improve Pinterest Traffic

Posted By Karen Whittemore
Posted On 2023-07-04
Always ensure that your pins have high-quality visuals and informative descriptions because they catch users' attention quickly.
Then make sure to use relevant keywords in titles and descriptions for better visibility in search results.

Also collaborate with other businesses by joining group boards and creating shared boards- this way you can reach out to a larger audience.

Introduction on what is Pinterest

Pinterest is a social media platform that allows users to share and discover new interests by posting and viewing images.

Pinterest can be used to find ideas for everything from recipes and workout routines to home decor and fashion.

In order to maximize traffic from Pinterest, it is important to understand how the platform works and how users interact with it. This guide will provide a step-by-step overview of how to maximize traffic from Pinterest, including tips on creating pins that are more likely to be saved and shared, optimizing your website for Pinners, and using Pinterest ads.

Optimizing your Pinterest Profile

If you want to maximize your Pinterest traffic, you need to optimize your profile. Here are some tips:

1. Use keyword-rich descriptions.
Make sure your board descriptions and pin descriptions include relevant keywords so that people can find your content when they search on Pinterest.

2. Choose the right images.
Pinterest is all about visuals, so make sure your pins are eye-catching and attractive. Use high-quality images that are properly sized (vertical images tend to do best on Pinterest). 3. Get verified.
If you have a business account on Pinterest, make sure you verify it. This will allow you to add your website URL to your profile, which can help people find your website when they see your pins in their feed.

4. Create engaging boards.
Your boards should be visually appealing and organized around specific topics. People should be able to quickly scan through your boards and get an idea of what they're about.

Creating boards to organize pins

Creating boards to organize pins is a great way to keep your Pinterest account organized and tidy.

By creating boards for specific topics, you can easily find the pins you're looking for later on.

Plus, your followers will appreciate being able to quickly find the content they're interested in.

To create a board, visit your profile page and click on the "Create Board" button. Give your board a name and description, then choose whether you want it to be public or private. Once you've created your board, you can start pinning content to it!

Understanding Search and Trends

By understanding how people use Pinterest and what they're searching for, you can better position your content in front of them.

People use Pinterest for two main reasons: to find ideas and to be inspired. And most people search on Pinterest using keywords (unlike other social networks).

So, if you want to get in front of more people on Pinterest, it's important to understand how keyword research works and how to find popular pins. To start, let's look at the basics of SEO for Pinterest. Just like with Google, the key to ranking well on Pinterest is understanding how the search engine works and what people are searching for.

When someone searches on Pinterest, the platform uses a combination of factors to decide which Pins show up first in the search results. These include things like the relevancy of a Pin to the user's search query, the quality of the Pin, and whether or not the Pin has been saved by other users. To get an idea of what sorts of keywords people are searching for on Pinterest, you can use the platform's own search bar as well as third-party tools like Google AdWords Keyword Planner and KWFinder.

When you type a word or phrase intoPinterest's search bar, you'll see a list of suggested keywords appear below the search bar.

These suggested keywords can give you some ideas of terms that you may want to target in your own content

Creating Pins and Posting Strategies

Before you can start driving traffic to your website from Pinterest, you need to create some pins.

Creating high-quality pins that are optimized for Pinterest can be a bit of a process, but it's worth it to take the time to do it right. Once you have some pins created, you'll need to start posting them.

And just like with anything else on social media, there is a strategy to posting on Pinterest if you want to get the most out of it. Here are a few tips:

-Create new pins regularly. This keeps your profile looking fresh and helps you show up in search more often. -Post at different times of day and week. Experiment to see when your target audience is most active on Pinterest and post during those times.

-Repin other people's content. This helps you get noticed by other users and can lead to reciprocal repinning, which exposes your content to even more people.

-Use hashtags judiciously. Hashtags can help you reach a wider audience, but too many will make your pins look spammy. Use them sparingly and only when they truly fit the content of your pin.

Using Tailwind for Scheduling Automation

Tailwind is a powerful scheduling tool that can help you save time and maximize your Pinterest traffic.

With Tailwind, you can automatically schedule your pins to be published at the best times for maximum engagement.

To get started with Tailwind, sign up for an account and connect your Pinterest account.

Once you're logged in, you'll be able to create a new pin or upload an image from your computer. Once you have an image ready, it's time to start creating your pin schedule.

In the scheduler, you'll be able to select the date and time you want your pin to be published. You can also choose to publish pins immediately or on a repeating schedule.

Once you've created your schedule, Tailwind will automatically publish your pins at the times you've selected.
All you need to do is sit back and watch the traffic roll in!

Analyzing Traffic and Performance Data

There are a number of ways to analyze traffic and performance data when it comes to maximizing Pinterest traffic. A few key metrics to keep an eye on include:

-Number of daily active users: This number will give you an idea of how many people are regularly using Pinterest.

-Number of monthly active users: This number will give you an idea of how many people are using Pinterest on a monthly basis.

-Average time spent on site: This number will give you an idea of how much time users are spending on Pinterest. -Bounce rate: This metric will tell you what percentage of users are leaving Pinterest after only viewing one page.

-Pages per visit: This metric will give you an idea of how many pages on average users are viewing during their visit to Pinterest.


As much as it sounds like a daunting task, maximizing Pinterest traffic to your website is actually quite simple.

By following our step-by-step guide and analyzing the data from the analytical tools provided by Pinterest, you are able to gain valuable insights and create an effective strategy for boosting your visibility on the platform.
With consistent effort in optimizing your content, growing followers, and building relationships-you will see an increase in organic traffic over time!