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Pinterest Traffic : Drive Traffic With Pin-worthy Content

Posted By Karen Whittemore
Posted On 2023-06-12
The key to success on Pinterest is creating visually appealing content that captures the attention of users and encourages them to engage with it.
One way to do this is by using high-quality images, infographics, and videos in your content.

Another important aspect of creating pin-worthy content is ensuring that it provides value to your target audience. This means identifying their pain points, needs, and interests and tailoring your content accordingly.

You should also aim for consistency in style and branding across all posts so that users can easily recognize your brand.

Understanding Pinterest Platform to Create Pin Content

As a business owner, you know that social media platforms are a great way to connect with potential and current customers.

You may already be using Facebook, Twitter, and Instagram to promote your products or services. But have you considered using Pinterest?

Pinterest is a social media platform that is based around visuals. Users, or "pinners," can create boards where they save and organize images that they find online. These images can be anything from recipes to home decor to fashion.

If you're not using Pinterest for your business yet, you should be! Not only is it a great way to connect with potential customers, but it can also help drive traffic back to your website. And who doesn't want more traffic?

Pin-worthy content, things you should not miss

  • vertical images are best for pins
  • use high-quality images
  • include text on your image (this is called "pinning text")
  • use keywords in your pinning text
When creating pins, vertical images are going to show up better than horizontal ones. This is because the image takes up more space on the screen, making it more likely for someone to notice it.

In addition to using vertical images, make sure that they are high quality. No one wants to see a blurry or pixelated image! It just looks unprofessional.

Including text on your Pinning Strategies

When creating content for your site, keep in mind that Pinterest can be a powerful tool for driving traffic to your site.

To make your content more "pinnable," use images and infographics, and be sure to include descriptive text that tells readers what your content is about. In addition, utilize hashtags and keywords to help potential readers find your content.

Don't forget to promote your content on other social media channels; cross-promotion will help you reach a larger audience.

Visual Tips & Best Practices for Creating Engaging Pins

When creating pins for your Pinterest account, it's important to keep a few things in mind in order to make them as engaging as possible. Here are some visual tips and best practices to follow:

1. Use high-quality images that are well-lit and clear. Avoid using grainy or blurry photos.

2. Create eye-catching graphics that are easy to read and understand at a glance. Be sure to use legible fonts and colors that contrast well together.

3. Make use of negative space in your designs to help add visual interest and guide the viewer's eye towards the most important elements.

4. If including text on your pins, keep it short and concise. Stick to one or two sentences at most. 5. Use strong calls-to-action (CTAs) throughout your pins so that viewers know what you want them to do next (e.g., "click here," "read more," "view now," etc.).

By following these tips, you can create visually appealing and engaging pins that will help drive traffic back to your website or blog.

Using Analytics to Understand Most Effective Content Is Most Effective

As a business owner, you know that creating content is essential to driving traffic to your site. But what kind of content is most effective? And how can you ensure that your content is seen by as many people as possible?

Analytics can help you answer these questions and more. By tracking how users interact with your content, you can gain valuable insights into what type of content is most popular and effective.

For example, say you own a website about dog breeds. You might use analytics to track which pages are most popular, how long users spend on each page, and which links they click on. Armed with this data, you can then adjust your content strategy accordingly. Need help setting up analytics for your website? We can help! Contact us today to learn more.

Differentiating Your Brand Aesthetic and Voice through Pinning

Differentiating your brand aesthetic and voice through pinning is essential to driving traffic to your site.

By creating pins that are visually appealing and truly reflect your brand, you can set yourself apart from the competition and attract new visitors.

To start, take a look at your overallbranding and aesthetics. What colors, fonts, and images best represent your business?

Once you have a good understanding of your existing branding, you can begin creating pins that are in line with your aesthetic.

Next, consider what kind of voice you want your pins to have. Are you looking to be funny or serious? Upbeat or informative?

The tone of your pins should match the branding you've already established for your business. Think about how you can use keywords and hashtags effectively in your pins.

Utilizing relevant keywords will help ensure that your content is seen by people who are searching for topics related to what you do. Hashtags can also be useful in helping categorize and organize your content.

By taking the time to differentiate your brand aesthetic and voice through pinning, you can create content that accurately represents your business and drives traffic to your site.

Promotion Techniques for Pinning

There are a number of ways to promote content on Pinterest, and some may work better for your business than others.

Experiment with a few different techniques to see what works best for you and your audience.

One way to promote content on Pinterest is to create pins that are attention-grabbing and visually appealing.

Be sure to include a catchy headline and description, as well as engaging images. You can also choose to post videos, which can be a great way to showcase your product or service in action.

Another way to promote content on Pinterest is to join relevant group boards. This will give you exposure to a wider audience and help you get more followers. Make sure to contribute quality pins that are relevant to the board topic, and be sure to follow the board rules so that you don't get kicked off.

You can also use hashtags to reach a wider audience on Pinterest. When creating pins, be sure to use popular hashtags that relate to your niche.

You can also search for relevant hashtags and join conversations that are already taking place.

Don't forget to share your pins on other social media platforms like Facebook and Twitter. This will help you reach an even larger audience and drive even more traffic back to your site.


Creating pin-worthy content that drives traffic to your site is a great way to attract new customers and boost engagement for your business.

By following the tips outlined in this article, you should be well on your way to creating engaging, eye-catching images and visuals that will help draw people into your website. With a little bit of creativity and effort, you can create stunning content that not only looks beautiful but helps increase user engagement with your brand.